Never miss a call.

Atlas handles intake for law firms.
Our AI receptionist is free.

Trusted by growing law firms

Intake, like your favorite receptionist would

24/7, multilingual, trained for legal.

Tailored to your firm’s brand and operations

Custom screening logic, practice area-specific intake, and easy handoffs to your attorneys or staff.

Refer out callers you don’t serve to Thrive LegalThrive Legal is a California law firm with a primary care model.

We are a team of attorneys spanning all practice areas who provide free legal advice sessions to anyone seeking a lawyer, diagnose their legal problems, and triage them to the right law firm or legal aid organization for ongoing representation.

Care for callers you wouldn’t take on, automatically according to your firm’s criteria.

Earn ethical referral revenue, effortlessly

In compliance with your state’s rules of professional conduct. Read our 50-state ethics manual.

Listen to Atlas

0:000:00
Agent
Thank you for calling. This is the virtual intake specialist. Who do I have the pleasure of speaking with?
Caller
Hi, my name is Jordan Ellis.
Agent
Thanks, Jordan. Are you a new potential client, an existing client, or calling about something else?
Caller
I'm a new potential client.
Agent
Understood. Could you briefly describe the issue you're calling about?
Caller
I need help reviewing a contract before I sign it.
Agent
Got it. What's the best day and time for one of our attorneys to call you back?
Caller
Tomorrow afternoon works.
Tap to jump
This is a simulated call. Want to hear how Atlas handles your real call?Try Our Live Demo(424) 464-8921

Integrations

Atlas connects to the tools your firm already uses.

How Atlas Works

We created Atlas to solve two problems.

A note from the Thrive Legal team
Problem

Law firms miss 48% of calls and 80% of voicemails from potential clients.1

Solution

Atlas answers your firm's incoming calls.


You choose when Atlas picks up: 24/7, after business hours, or after a few rings. It easily connects to your phone system.

 No caller falls through the cracks.
Problem

10–20% of calls to law firms do not align with their services.2

Solution 

We treat each call as an opportunity to guide someone who might not otherwise get help.


Atlas qualifies callers based on your firm's criteria. If a caller's needs fall outside those criteria, Atlas offers to transfer them to Thrive LegalThrive Legal is a California law firm with a primary care model.

We are a team of attorneys spanning all practice areas who provide free legal advice sessions to anyone seeking a lawyer, diagnose their legal problems, and triage them to the right law firm or legal aid organization for ongoing representation.
in real time.

Our attorneys speak with them, answer their legal questions, and help them secure a lawyer suited to their needs. We charge them nothing.
FAQ

About Atlas

What is Atlas?

Atlas is a legal intake service designed by attorneys. Your firm can connect Atlas to its office phone and website. We offer an AI receptionist (free) and trained U.S.-based specialists ($5 per call or live chat). Atlas is tailored to your firm’s brand, screening criteria, and operations.

When a caller’s needs fall outside your firm’s screening criteria, Atlas can offer to transfer them to Thrive Legal in real time. A specialized lawyer on our staff will then promptly meet with them for free, diagnose their exact needs, provide personalized advice, and triage them to the right law firm or nonprofit for ongoing representation. Your firm ethically receives a portion of any fees we earn from your referrals, in compliance with applicable rules of professional conduct.

Atlas is secure and easy to install. Atlas AI speaks Spanish, Farsi, Mandarin, and [] other languages. Our U.S.-based live agents speak Spanish.

Is the AI receptionist really free?

Yes, with no usage limits. Advances in software development enable us to provide Atlas AI to law firms like yours for free. You can uninstall Atlas easily at any time.

For firms that prefer a human agent: trained, U.S.-based specialists are optional at $5 per call or live web chat. Usage of our human agents is invoiced monthly, with no contracts.

When does Atlas answer calls to my firm?

You decide when Atlas answers:

  • After Business Hours. Be there for every caller, even after your staff has gone home.
  • 24/7. Let Atlas handle intake around the clock.
  • After a Few Rings. Calls ring your office first. If no one picks up after a set number of rings, Atlas steps in.
What practice areas and languages does Atlas support?

Atlas supports all practice areas. Atlas AI speaks English, Spanish, Farsi, Mandarin, and [] other languages. Our U.S.-based live agents speak English and Spanish.

Does Atlas work with my firm’s existing phone number?

Yes—you can keep your current number. Simply forward your calls to Atlas, or port your number to us. It’s easy to set up, and we walk you through it.

Can Atlas handle live chat on my website in addition to phone calls?

Yes. Atlas can add conversational AI chat to your website that handles screening and intake in real time. It sits on top of your existing website, so setup is simple and does not require changing your existing pages or forms.

Our AI chat is free. If you prefer a live agent to handle chats, it’s $5 per chat.

My office already has internal intake staff. How can Atlas work alongside them?
  • Initial Screening & Routing. Let Atlas gather initial information, identify the caller’s needs, and route them to the right person on your team.
  • End-to-End Intake. Let Atlas handle intake so your staff can focus their efforts on what matters most.
  • Live Web Chat. Let Atlas handle real-time inquiries from prospective clients on your website.
  • After Business Hours. Be there for every caller, even after your staff has gone home.
  • Overflow. Calls ring your office first. If no one picks up after a set number of rings, Atlas steps in.
With the AI receptionist, what happens if a caller asks to speak with a human?

If a caller asks to speak with a human, the call is handled according to your firm’s preset preferences. The caller can be transferred either to:

  • an Atlas live specialist for $5 per call, or
  • a designated member of your firm, such as an office staff member or attorney.
Can Atlas distinguish prospective clients from existing clients, opposing counsel, courts, and other callers?

Yes. Atlas identifies the type of caller and follows the right conversation pathway based on who is calling, using preconfigured defaults that your firm can adjust.

How is my team notified when Atlas handles a new call or chat?

Atlas can instantly notify you by text and email with a detailed summary of the caller’s situation and needs. Each new inquiry is also available in the Atlas dashboard and can be automatically added to your existing case management system.

How is Atlas different from traditional answering services?
Atlas AIAtlas HumanSmith.aiRuby
CostFree$5/call$7–$10/call$3.39–$4.90/minUp to $24.50 for a 5-minute call
Monthly MinimumNoneNone$300/month$250/month
PricingFreePer callPer callPer ½ min
Legal-SpecificGenericGeneric
Ethical Referral Revenue××
24/7
LanguagesEnglish
Spanish
Mandarin
Farsi
+ [] others
English
Spanish
English
Spanish
English
Spanish
Only U.S.-Based××

About Thrive Legal

What is Thrive Legal?

Thrive Legal is a California law firm designed to make attorney services more accessible. Like other law firms, Thrive Legal is owned and operated only by attorneys, complies with the rules of professional conduct, and provides attorney services directly to its clients. Thrive Legal’s service model, however, is the first of its kind:

  1. Thrive Legal has a unique focus. Instead of handling all stages of only a few legal problems, the firm handles the earliest stages of any legal problem. Across the full spectrum of legal issues that individuals face, Thrive Legal has specialized attorneys on staff to meet with clients, diagnose their needs, provide tailored advice, prescribe the attorney tasks their situation calls for, and triage them to the right law firm or nonprofit. Thrive Legal’s breadth of capability comes only from the depth of expertise its lawyers have within their respective practice areas.
  2. Thrive Legal’s social mission is core to its service model. Thrive Legal serves every person who approaches the firm, regardless of their ability to pay. When faced with legal problems that can seriously affect the course of their lives, people are too often left on their own to make sense of their situation and secure suitable representation. Thrive Legal operates on the principle that law needs a front door: a trusted place where people can receive prompt, personalized guidance from specialized attorneys, no matter their legal problem.
  3. Ethics compliance is paramount. People searching for legal help are inundated by non-law-firm tech companies, which owe no ethical duties to clients and cannot practice law, and mass-advertising “referral mills,” which sidestep the practice of law and treat ethics rules as an afterthought. From the ground up, Thrive Legal has worked closely with leading ethics counsel across the country to maintain compliance in each jurisdiction where the firm operates.
  4. Thrive Legal builds software that frees lawyers to practice at the top of their license, expanding access for clients. Attorney time is scarce, and that scarcity has historically made attorney services feel out of reach for too many people. The tools Thrive Legal creates streamline the repetitive and delegable aspects of running a law firm, so lawyers can spend more time advising clients.
  5. Thrive Legal is always free for clients. The firm’s services are funded through ethical fee divisions with partner law firms that provide ongoing representation to clients. This model subsidizes access to one-on-one attorney advice sessions for every person Thrive Legal serves, regardless of their ability to pay.
What need does Thrive Legal’s primary care model address?

The legal profession largely operates on the assumption that people facing legal problems are equipped to assess what help they need and secure services from the right provider. Decades of research show otherwise: most people fail to identify their life problems as legal in nature, let alone find the right provider.2

The medical profession rejects this assumption. When someone experiences a health problem, they can turn to a frontline provider (a primary care doctor, an emergency room, or an urgent care) for initial guidance and treatment. These providers do what laypeople cannot: apply professional judgment to a set of circumstances and reliably discern what help is needed. Without frontline healthcare providers, laypeople would be left on their own to determine what kind of specialist they need and, in turn, specialists would be routinely approached by people whose needs they don’t serve.

Thrive Legal is a law firm built on a simple thesis: people need frontline lawyers. Thrive Legal is a firm of specialized attorneys (spanning every area of law) who focus exclusively on meeting with people facing legal problems, diagnosing their needs, providing tailored advice, and triaging them to the right law firm or nonprofit. For the public, Thrive Legal is a dedicated entry point. For law firms and nonprofits, Thrive Legal is a source of clients whose needs have already been distilled into discrete attorney tasks.

What clients does Thrive Legal serve?

Thrive Legal is a law firm that provides free legal advice sessions to individuals facing legal problems under California or federal law. Thrive Legal is staffed across every practice area with specialized attorneys, so the firm is equipped to diagnose and triage a very wide range of legal matters. Thrive Legal’s network of partner law firms and nonprofits covers the same range of legal matters for clients in need of ongoing representation.

Does my firm set the criteria for when callers should be transferred to Thrive Legal?

Yes. Your firm controls the criteria, and you can change or disable transfers at any time. For example, if you tell Atlas that your firm focuses on family law and estate planning in California, only callers whose needs fall outside those criteria would be offered a transfer to Thrive Legal.

Thrive Legal does not come into the picture unless a caller’s needs fall outside your firm’s criteria. Every call and transfer record is visible in your Receptionist Inbox.

What happens after a caller is transferred to Thrive Legal?
  1. Thrive Legal’s staff schedules a time for the prospective client to meet by phone or video call with one of the firm’s specialized attorneys.
  2. The specialized attorney meets with the prospective client, diagnoses their needs, provides tailored advice, prescribes the attorney tasks their situation calls for, and triages them to the right law firm or nonprofit.
  3. If the transferred caller becomes a revenue-generating client, your firm receives its portion of any resulting revenue from Thrive Legal. Your Atlas dashboard lets you track the status of transferred callers and any revenue earned.

Our Approach

Why is Thrive Legal building this, and why is it free?

Thrive Legal is a law firm uniquely equipped to develop Atlas because its attorneys focus exclusively on intake, diagnosis, and triage across all practice areas. Advances in software development enable Thrive Legal to provide Atlas to law firms like yours for free. Rather than charging for the software, Thrive Legal generates revenue from clients referred by its partner law firms.

How does Thrive Legal comply with state ethics rules?

Thrive Legal is a licensed law firm, and all of Thrive Legal’s attorneys are barred in California. Thrive Legal currently operates only in California.

Fee Division

California Rule of Professional Conduct 1.5.1 permits attorneys in different firms to divide fees earned from a referred client—even if the referring lawyer performs no further work on the matter—provided three conditions are met:

  1. The lawyers enter into a written agreement to divide the fee.
  2. The client provides informed, written consent.
  3. The total fees to the client are not increased solely because of the fee division.

Every state has adopted a version of this rule, though most other states require joint responsibility among the attorneys as a fourth requirement.

Referral Arrangements

California Rule of Professional Conduct 7.2(b)(4) permits non-exclusive reciprocal referral arrangements among attorneys, provided that the client is informed of the existence and nature of the arrangement.

Every law firm that installs Atlas or receives referrals from Thrive Legal signs Thrive Legal’s Non-Exclusive Reciprocal Referral Agreement, which outlines the responsibilities of Thrive Legal and partner law firms.

Why has no one built something like Atlas before?
  1. Only recently have LLMs and speech models become capable of matching a human intake receptionist across issue-spotting, latency, and emotional acuity.
  2. Legal intake services exist, but have never been designed by a practicing law firm or distributed for free in this way.
  3. Atlas works only because Thrive Legal has specialized attorneys on staff across all practice areas to answer each transferred call. Thrive Legal’s on-staff lawyers speak with transferred callers and provide them free legal advice. Without specialized attorneys on staff across all practice areas, Thrive Legal could not diagnose and triage the wide range of legal problems these callers face.

Every call answered.
Every caller cared for.

Citations
  1. Clio, 2024 Legal Trends Report 75–81, clio.com/wp-content/uploads/2024/10/NA-2024-Legal-Trends-Report-Full-Publication.pdf.↩︎
  2. Based on interviews conducted with fourteen practicing lawyers in California, August–October 2025.↩︎
  3. Clio, 2024 Legal Trends Report 91, clio.com/wp-content/uploads/2024/10/NA-2024-Legal-Trends-Report-Full-Publication.pdf.↩︎